BY now, we al have seen and broadly commented on these two campaigns, right? When I searched for the principle behind both campaigns, only Dove seemed to have a clear statement on their campaign site: "to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves". I've read posts (negative and positive) about these campaigns. Victoria Secret's using the predominated look in mainstream fashion to promote self-love and body-acceptance. On the other hand Dove choosing to incorporate certain body types and ethnicities to promote their cause. Notice I'm saying certain? Why? I don't see any Victoria Secret's look-a-like models in the Dove campaign. I'm sure the marketing team had their reasons not to include "thinner" looking models. I guess as long as we are living in a class society, where your individual worth is determined by your social-economical position, we'll have these social boxes. You're either in the Victoria Secret's team or you feel more inclined to the Dove team.
Danish plus size fashion brand Carmakoma has a slogan, Attitude Is Everything.
According to the dictionary, attitude is"the way a person views something or tends to behave towards it, often in an evaluative way"Let your attitude define your worth, not your social position or your size.
Top | H&M
Blazer | Thrifted
Trousers | Forever21+
Flats | Primark
Index Finger Ring | Forever21
Black Ring | Monki
Nails | Catrice Caught On The Red Carpet
What defines your worth?